To create your online strategy you need to figure out three things:
1- Who is your target market?
2- What is the value related to your product that you can share with your target market?
3- The medium to share said value with your target market.
In other words, who is it you are trying to attract and work with? define that group. What is their age range, what do they do, how do they talk, what do they like, what do they want in their lives.
What can you help them with (also known as your value), what are you offering that they are missing out on?
What platform are you choosing to connect with them?
Not all platforms are the same, and not all would be suited for your ideal market nor your value. While some might work with email marketing, others might choose TikTok, Facebook, LinkedIn, or even a blog like this one here!
Have a think about what suits your products and services and where your ideal people would be and like to see the information.